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20 2011 .

. Retail Business Russia- 2011 (RBR). , .

, , 14, , 13- 9-.

, 13 11 : " , , , , ".

, 25% .

" , , 2010 . . , , - . - , . , 10%".

"" , , .

" - , - . - - , . , ".

RBR-2011 () , . . , , .

, . , .

" , , , , - . - , ".

RBR-2011 .

Saatchi&Saatchi , 85% , 96% .

" , 10% , , - . - on-line. - 5%. on-line 1,1%. , ".

Saatchi&Saatchi , on-line 20-40%, off-line , , .

AC Nielsen, , . .

" 2011 82%. 6% , , - Nielsen . - , 2/3 ".

Nielsen, 40% , 60% , .

, , : " . 2,5 . . , 2 - 14. - 43, - 182. , 40%".

, " , 2012-2016 " 2016 . 688 .

" - " ", , ", - .

, FMCG ( ) DIY ( " ", : OBI, Leroy Merlin, K-Rauta). , .

, FMCG DIY . , . , , , - , . .

, FMCG , 1% . 2010 FMCG 16% . .

-

- - .

 
20 2011 .
 
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19 2011 . 20-